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Cracking the Code: Video Views vs. Follower Growth on Social Media


So, you've created an amazing video that's been making waves on your social media pages, racking up thousands of views in just a few days. But here's the twist, your follower count isn't seeing the same meteoric rise. What's going on, and how can you turn the tide? Let's dive into what you could be doing wrong and how to fix it.

The View to Follower Conversion Conundrum

First things first, it's not uncommon to see a video go viral in terms of views but not necessarily translate into an increase in followers at scale. You're not alone in scratching your head over this phenomenon.

You may have gained just a handful of followers despite the video's popularity. Keep in mind that follower acquisition often operates on a different timeline than immediate video engagement. They have to grow to like the content creator and want them to be a part of their daily scroll. It goes back to the old marketing rule of 7s. On how it takes 7 total impressions to get someone to trust you. Think about it, when was the last time you followed someone on social media right after liking a single post? It's a rare occurrence.

The Power of Consistency

Building a large social media following takes time and consistency. Posting frequently is key. Quantity and regularity matter. Different types of content perform differently on various social media platforms, so it's essential to adapt and experiment. Just create, learn and keep creating.

What's a hit on Reels might not necessarily resonate with TikTok audiences, and vice versa. Over time, you'll begin to decipher what kind of content thrives on each platform.

The Algorithmic Cancer

I'm sure you've thought about the elusive nature of social media algorithms. Indeed, they can be unpredictable. Sometimes a video gets amazing engagement on one platform but struggles to gain traction on another.

The secret sauce here is understanding each platform's algorithm and tailoring your content accordingly. Engagement patterns, hashtags, and timing all play a role. And understanding that algorithm is not a one and done situation. Its always changing. So keep an eye on what pops up for you. If its working for others, emulate it.



Quality Matters

Consider the quality of your content. Is it visually appealing, well edited, and engaging? High quality content tends to draw more followers. The branding of your profile can be a compelling factor as well. Ensure your videos do not contradict each other just for views.

The Call to Action

Remember, you're the conductor of your social media orchestra. Encourage viewers to follow you. Include clear, engaging captions like "Follow for more" or "Don't forget to follow" to prompt your audience. Remind them why they should join your musical journey.

Consistent Hashtags

Use consistent and relevant hashtags. They can help your content reach the same audience repeatedly, increasing the chances of gaining followers from that pool of viewers.

Building a Community

Lastly, building a genuine community around your music is key. Interact with your audience, respond to comments, and create a sense of belonging. When people feel connected, they're more likely to hit that "Follow" button.

In conclusion, it's essential to understand that while viral videos may not instantly translate into followers, your commitment to posting high-quality, engaging content and encouraging followers will gradually yield results. Keep experimenting, stay consistent, and watch your music community grow on Social Media.

Make sure to Follow along for more Indie Artist Tips.


Do You Study Social Media Algorithms?

  • Yes

  • No

  • I Don't Know Where To Start





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